Role: Creative Director
Company: Blast Design Limited
Client: Reed Exhibitions
Photography: Sanjay Kalideen
Company: Blast Design Limited
Client: Reed Exhibitions
Photography: Sanjay Kalideen
100% Design is one of Europe’s leading contemporary design exhibitions. For the exhibitor marketing campaign we designed a pack containing three posters with the call to action: ‘improve your environment’. The photography features contemporary designer products photographed in decaying urban locations. The concept was also rolled out to the consumer marketing campaign, ticketing, event graphics and signage at Earls Court, London.
